Bjorn Munson

We officially launched Jabberwocky Audio Theater on the broadcast airwaves yesterday. It was exciting. It took a lot of work to get to this point — and really, the main point of the work was to share these stories with people.

But, as with all creative endeavors –heck, with any endeavors that depend on public reaction to thrive– the enduring question is: will enough people be interested… enough?

And that multi-faceted question is important: because we all know how easy it is to click ‘like’ on social media. And being supportive in that way isn’t without value. Visibility counts. But what creatives really need isn’t simply awareness of their work. They need engagement with their work. They need an audience.

And sometimes, probably a lot of the time, even family and friends are not that audience. I know many an actor, musician, author, and filmmaker knows this, but it bears repeating. Because emotionally, it’s natural to expect good friends and peers to be into what you’ve been sweating and obsessing over… but that’s not always the case. And there’s any number of perfectly good reasons why that is the case — including the dreaded reason that they may be fine with you personally, but not into whatever creative work you produce.

Author Tom McAllister has a good piece over at The Millions that delves into the despair and neediness around seeking that audience (and not coincidentally, making money from your creative endeavors). It’s not the most pleasant read, but it’s an honest one — and a good reminder of your critical role in continuing to show up.