I’m always interested in learning about a particular business industry’s ecosystem. How do some businesses become the major player? How do they fall? How do new companies displace them? So with that in mind, take a look at Leigh Buchanan’s piece in Inc. on Rebel Athletic and the surprisingly pitched battle in the cheerleader apparel industry.
Put another way: Come for the glitter, stay for the reflections on what makes a “Challenger Brand.”