One of the biggest issues plaguing independent entrepreneurial creators (authors, artists, filmmakers, etc.) would be how to find an audience — and even if that nut is well and truly cracked: how do you maintain or even grow it?
That’s a topic for many another post, but amid forums and social media I follow where people discuss the topic, there’s the inevitable discussion of what Faustian bargain should be made with Amazon, the everything store that wants to be your alpha and omega. I was reminded of that when I came across this Axios article from October musing about the slide of Barnes & Noble.
It’s all the more interesting because independent bookstores have apparently made a resurgence, as per articles found on NPR, CBS, and a huge compilation of articles on the American Booksellers Association page (an interested party to be sure, but still…).