Monthly Archives: November 2016

Cable Defeats Cord Cutters?!?

On my Twitter feed, I frequently use the hashtag “#futureTV,” because I’m borderline obsessed with how TV is transforming, both in terms of how it’s getting made and how it’s being viewed (or “consumed” if you want to be extra biz-speaky).

So this past holiday weekend, while our Netflix connection seemed to strain under the weight people travelling to Stars Hollow, I re-read Todd VanDerWerff’s piece in Vox about how Netflix –and cord cutting in general– will fail. Cable will win.

Fine, 2016. Give me a paper cut and pour lemon juice on it, why doncha?

Kenneth Ziffren in the Hollywood Reporter delves in deeper on the numbers side of things to explain why he thinks “skinny bundles” are not going to survive on their lonesome… and that many of these new content sources can only work by being “additive” to the existing albeit evolving TV infrastructure. I suppose skeptics might point out that Mr. Ziffren –one of the founders of media law firm Ziffren Brittenham— might have an interested in maintaining the media status quo. And I’m sure I’m not the only consumer who doesn’t care that “unbundling” and moving to an “a la carte” system could destroy $100 billion worth of market capitalization. But the financial powers that be surely care — and it might affect what we as consumers can watch (given my social media feeds, anything that interferes with future travels to Stars Hollow may be grounds for bloody revolution).

And finally, there’s this piece by David Sims in The Atlantic about how Disney and Fox have come to an agreement with Hulu to offer live TV via Hulu. Talk about the plot thickening.

In part, I still find it frustrating, because so much of the energy seems to be about establishing content fiefdoms that bigwigs hope will become the standard — or at least realize “attractive market capitalization” — as opposed to “offering a damn fine service that consumers love.”

I mean, I know the financiers don’t like to admit consumers want what they want when they want it, but it was ever thus.

It’s just now we know we can sometimes get it.