With over 135 million members as of last year, if you don’t have a Costco card, you probably know someone who does. So I was interested in this 10-minute piece that explains something of Costco’s business model and, importantly, the bold decision on what to do with its store brand (aka “private label”) products.
And now I’m thinking of the Safeway’s “Cragmont” store brand for sodas, especially their Dr. Pepper clone, “The Skipper.”