Last week, I pointed out an article about how to promote one’s film via social media. I like occasionally linking to pieces that are straightforward and give one practical tips for when you have to wear the marketing hat. Because let’s be honest: I know I’m not the only creative who doesn’t love wearing that hat. Oftentimes, it seems to involve activities which are anything but creative and pushed by people who clearly want their photo…
Indie producers always need to wear lots of hats — and one of them is often that of marketer. And since we don’t have the funds for a conventional ad buy… Welcome to social media marketing. No Film School has a post about promoting your film on social media — and while it has some nice tips and tricks throughout, I especially like the thought given to voice and what the different channels (e.g. YouTube,…
Between yesterday and today, you could accurately deduce I have business plans on my mind. Today, I wanted to share another article I found on Entrepreneur. This one goes over six business plan mistakes to avoid. Many of them are ones fellow filmmakers and I have discussed (especially about #4 and money) and, hey, it may be useful to you.
The folks over at Entrepreneur created an article outlining the different types of audiences you may have for your business plan. I love this, because so many people like to harp on “your business plan” as if it’s this One Holy Thing your business needs — without defining it beyond the black box of the buzzword term “business plan.” (See also vision statement, mission statement, term du jour that boils down to knowing what you’re trying to…
A certain cavegirl reminded me of a long article in The Atlantic by William Deresiewicz charting the evolution of “the artist.” I first read it a couple years ago, but it remains quite relevant in 2017 — perhaps more so. It delves into what it means to be “a creative” in the world today and even touches on the commodification of “being creative.” Commodification isn’t the only concept in the article that triggered memories of my…
Although I’ll frequently list articles worth reading on the blog –such as the changing dynamics of film financing or the automation of work— I rarely do “listicles” not only because they’re usually slick, quick pieces designed as clickbait, but also because they don’t give me too much upon which to reflect. Perhaps it’s the timing, but this Forbes(!) listicle by Jessica Hagy made me reflect about what I know now that I don’t think I understood…
If you’ve gone through the trouble of regularly creating a meeting agenda and gone a step further in crafting the agenda so it has an easily understood purpose and objectives, you’ve probably realized a central truth. Not all meetings are created equal. No, I don’t mean that some meetings are an abysmal waste of time and may, in fact, endanger your long-term health. Unfortunately, that may be true. I mean that you’ve probably realized that one…
Writer, and fellow GTD fan, Terri Huck passed along this thoughtful piece by Oliver Burkeman about the modern obsession with “time management.” It’s a great read, as it goes back into some of the origins of what is now something of a cottage industry on making us ever-more productive. The article delves into the origins of time management — which goes back way more centuries than you might, at first, imagine, and moves forward to today. It…
Okay, so building on last’s week’s post, let’s say you’ve decided that one key ingredient to successful meeting is an agenda. You’ve built your coalition of people who don’t want to waste time in meetings and perhaps pummeled dissenters with stale donuts until they capitulated. Maybe you even have a meeting facilitator –the one who pitches the donuts the strongest– to keep things on track. So now what do you do to make the meeting agenda stick?…
I’m going to post on project management topics in what I’ll call a new wonky Wednesday tradition. Since we’re now deep into the New Year (well, for the Federal government anyway), I thought I’d delve into the bane of so many people’s existence: meetings. To paraphrase a common sentiment about writing, I don’t like meetings, but I love having met. Why? Because within any enterprise, there’s decisions to be made and issues to be hashed out and…