I hope this trend helps keep the lights on for many theaters — and while I grew up with both types of theater, I’m quite excited by the prospects that this introduces new listeners to the “Theater of the Mind.”
It’s a non-trivial amount of time –especially if you haven’t done it before– and figuring out how to best attribute the costs of marketing to what are usually multiple products and services can be tricky, but it’s worth it. I especially like the ranking that excludes the “safe” rank of “7.”
So if you’re one of those self-employed/small business people, take a look! Odds are it’ll be informative.
All sorts of physical businesses are suffering during this global pandemic and I know many people, dependent on in-person gigs for their livelihood who now have no income stream (to say nothing of creative freelancers, as one Nation article notes).
So this video posted last week by Joseph Haj, artistic director of the Guthrie Theater resonated:
I was lucky enough to grow up going to the theater and live performances frequently, something I’ve tried to pass on to my kids. I hope that time will come again soon.
I’ve been pleased to see all the memes on social media reminded everyone that they’re taking solace in the output of artists, whether it’s books, music, or films.
So many of my friends are not only creative freelancers, but ones involved with film, theater, and television: creative pursuits where they have to go someplace to do their gig and get paid. And those places are, by and large, now closed (film and TV production has halted across the continent and live theaters are, by and large, closed).
This is not to diminish any other job which requires one go to a physical space to do it. So many of us have to do it (and I’m now acutely aware of all my friends in “essential” jobs that now find themselves on “front lines”), but part of the fun of doing some of these creative jobs is you go to a certain place and do your best to make some magic.
Perhaps no group is associated with some childhood magic-making in the 70s, outside of Jim Henson and his cohorts, as much as Sid and Marty Krofft.
While I’ll be honest that their many shows were never “must-see TV” like “The Muppet Show,” I absorbed them all, forming a critical part of my generation’s 70s psychedelic pop culture references.
Anecdotally, I’ve heard many positive things about working on the Krofft shows, so, especially given my own minor efforts to make magic, I’m always interested in what makes teams work.