Indie producers always need to wear lots of hats — and one of them is often that of marketer. And since we don’t have the funds for a conventional ad buy…
Welcome to social media marketing.
No Film School has a post about promoting your film on social media — and while it has some nice tips and tricks throughout, I especially like the thought given to voice and what the different channels (e.g. YouTube, Twitter, Facebook, etc.) are good for.
For the producers among us who are also writers, the talk of “voice” can be a character, and the channel or platform can be a genre. And that’s something we can energetically explore.