The New Streaming Squid Game & the Contraction of Creativity

So based on last week’s post about the schadenfreude over the disruptor Netflix being disrupted, here’s a piece by Joy Press for Vanity Fair about the changing landscape of streaming TV.

Illustration by Derek Abella

Now, once you read the article, you may find the title above a tad click-baity, but the article is predicting possible directions for the industry to go. Many of those directions look to be safe, one might even say traditional, avenues in terms of greenlighting programming. One of the more interesting aspects is that the broadcast vs. streaming are, while obviously different distribution channels, not zero sum distribution channels. As the CEO of CBS points out, “the average age of people watching Survivor on CBS is 60—and 37 for those streaming it on Paramount+.”

So, give it a read and consider how your selection of streamers might be changing their strategy –or not– in the year ahead.

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