Tag: Business

Jokes from my previous post about cheerleaders’ souls aside, it’s good to note that the debate about whether a business should seek profit to the exclusion of all else, or join it with purpose has raged for years, as explored in this article from Inc. by Bill Saporito. Personally, I like it when businesses are profit-minded, but purpose-driven. (At some point when I’m not feeling swamped with deadlines, I’ll elaborate on that phrase.)

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I’m always interested in learning about a particular business industry’s ecosystem. How do some businesses become the major player? How do they fall? How do new companies displace them? So with that in mind, take a look at Leigh Buchanan’s piece in Inc. on Rebel Athletic and the surprisingly pitched battle in the cheerleader apparel industry. Put another way: Come for the glitter, stay for the reflections on what makes a “Challenger Brand.”

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