DC Comics Encounters Corporate Kryptonite

Back in March, I had a longer post discussing the notion of comics as “idea incubators.” This isn’t my brilliant idea, it’s coming from comic veterans.

Now as a storyteller is general and a fan of comics in particular, I’m perhaps predisposed to like this argument. However, I think it’s important to remind the bean-counting set that humans like stories. Audiences flocked to Avengers: Endgame because they had invested in the story and characters, not because the visual effects content in their blood was getting low. And before you outlay $356 million dollars to make that film (itself the last film of a long series), you might want to do the equivalent of prototyping some story ideas. And where can you do it in comparably inexpensive ways? Comics.

Alas, corporate titan AT&T may not see it that was as Rob Salkowitz details in his article about the questionable future of DC Comics.

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