I know a lot of self-employed and small business folk who are hurting during this pandemic. And for my own business, we’ve needed to rethink how and what we’re doing.
One of those entrepreneurial, self-employed friends, Russell Nohelty, wrote a post about how he retools his business… as he has done many times.
It’s a non-trivial amount of time –especially if you haven’t done it before– and figuring out how to best attribute the costs of marketing to what are usually multiple products and services can be tricky, but it’s worth it. I especially like the ranking that excludes the “safe” rank of “7.”
So if you’re one of those self-employed/small business people, take a look! Odds are it’ll be informative.