Theater Strategy Post-Covid

I’ve been watching how theater and film productions have been coping with the pandemic (as you can see from June, July, and earlier in December). Safely producing new works is important not only considering my role in running Jabberwocky Audio Theater, but also thinking of my many colleagues whose livelihood requires being on stages and sets.

Federal Theater Project production of Macbeth, 1936 (Library of Congress)

So this article in Fortune, not my usual source for theater news, was an interesting read. Author Michael Barra puts forth some predictions about how theater may change, starting with Broadway and how the tourist percentage of audiences will drop, and then taking that change and extrapolating out to theater trends overall.

Considering how many performers are affected outside of Broadway, I hope cities and localities begin to look to how ‘creatives’ can help the economy (as, in truth, they have always done).

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