While this is really more of a Team Jabberwocky thing, specifically Jabberwocky Audio Theater, it’s time to put on my marketing hat which is, by its very nature, mad!
Regular readers may recall that we did a Doctor Who giveaway last year and we’ll do a few more this year: all to help build an audience for Jabberwocky Audio Theater. You may also remember that I’ve occasionally mentioned the work of Russell Nohelty on behalf of indie authors and creators.
Well, one of the best way that I keep finding recommended by Russell and others is for indie creators is to build up one’s own mailing list. It’s an essential part of one’s marketing ecosystem.
What’s a good way to build up one’s mailing list? A giveaway! So to that end, I, thereby Jabberwocky Audio Theater, have teamed up with a bunch of other indie creators to give one lucky person an Alice in Wonderland prize package.
I have to say that picking out the goodies that went with this was tremendous fun… and I’m kind of eyeing that chess set now (see below). So just like Alice trying a few potions, I hope a bunch of you will try for your chance at a few of these impossible things before breakfast. Worse case scenario: you’ll learn about a whole bunch of wacky fantastical creative works. Just don’t be late! The giveaway ends February 8th.
Well, fast forward to this year and my main outlet of writing is, of course, Jabberwocky Audio Theater. It’s not enough to have launched it this year, I want to build the audience dramatically, because –spoiler alert– that means people may support us so we can sustainably be on the air.
So this meant putting on my marketing hat and figuring out how to build an audience. One humbling truth is Russell has tested is how many people will become fans of your work if you demonstrate you are adjacent to one of their existing fandoms. For example, many people hear Rogue Tyger, and think of Firefly. In fact, there’s a lot of influences from sci-fi channels. In case some of you haven’t listened to JAT Chat #1, one of the influences for the format of Rogue Tyger and its cliffhanger endings was the classic Doctor Who serials.
So when the opportunity came to team up with a bunch of other indie creators for a Doctor Who sweepstakes organized by Russell, I was in. My hope is many a Doctor Who fan will enjoy the adventures of the Tyger’s crew. Why, there might even be a Blake’s Seven fan in the mix too. If this piques your interest, odds are you’ll be interested in what many of the other authors have to offer… and hey, we get a bigger audience.