Tag Archives: Business

Business Plans Without Pitfalls

Between yesterday and today, you could accurately deduce I have business plans on my mind.

Today, I wanted to share another article I found on Entrepreneur. This one goes over six business plan mistakes to avoid. Many of them are ones fellow filmmakers and I have discussed (especially about #4 and money) and, hey, it may be useful to you.

The Different Audiences of a Business Plan

The folks over at Entrepreneur created an article outlining the different types of audiences you may have for your business plan.

I love this, because so many people like to harp on “your business plan” as if it’s this One Holy Thing your business needs — without defining it beyond the black box of the buzzword term “business plan.” (See also vision statement, mission statement, term du jour that boils down to knowing what you’re trying to do and how you do it.).

“Know your audience” is a common refrain for many creatives, so I suppose it makes sense knowing who’s looking over your business plan and why is obvious. But it’s a nice summary and, for me at least, a reminder that no one business plan would necessarily meet the needs of all the different audiences.

Recommended Reading: The Profit vs. Purpose Debate Continues

Jokes from my previous post about cheerleaders’ souls aside, it’s good to note that the debate about whether a business should seek profit to the exclusion of all else, or join it with purpose has raged for years, as explored in this article from Inc. by Bill Saporito.

Personally, I like it when businesses are profit-minded, but purpose-driven.

(At some point when I’m not feeling swamped with deadlines, I’ll elaborate on that phrase.)

Recommended Reading: The Battle for Cheerleaders’ Souls -er- Sequins

I’m always interested in learning about a particular business industry’s ecosystem. How do some businesses become the major player? How do they fall? How do new companies displace them? So with that in mind, take a look at Leigh Buchanan’s piece in Inc. on Rebel Athletic and the surprisingly pitched battle in the cheerleader apparel industry.

Put another way: Come for the glitter, stay for the reflections on what makes a “Challenger Brand.”